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Graph Data Marketing

The Goal

Inform and engage IT professionals and corporate stakeholders in a discussion as to how data analyzed through graph computing can create greater business and/or organizational insights.

My former company, AtomRain developed a Platform-as-a-Service (PaaS), GraphGrid, and was looking to market their service to a general audience of IT professionals and corporate stakeholders.

Having immersed myself in the concept of how data analytics is used to create new products and services, I set out the develop a presentation to communicate these concepts to a professional audience.

I researched / accumulated all materials, created / (re)created all graphics, and developed the full presentation.

The Research

This is a list of cited material used in the creation of the following presentation:

The Big Data Dictionary, IBM

Data Analytics Made Accessible, Anil K. Maheshwari, Ph.D.

The Experience Economy: Work Is Theater & Every Business a Stage, B. Jospeh Pine II, James H, Gilmore

From Big Data to Big Profits: Success with Data and Analytics, Russell Walker, Ph.D.

Graph Databases, Ian Robinson, Jim Webber and Emil Eifrem

Neo4j, Inc

Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie or Die, Eric Siegel, Ph.D.

The Presentation (excerpts)