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Data Monetization Strategies

The Goal

Inform and engage IT professionals and corporate stakeholders in a discussion regarding market opportunities derived from data analytics.

My former company, AtomRain developed a Platform-as-a-Service (PaaS), GraphGrid, and was looking to market their service to a general audience of IT professionals and corporate stakeholders.

Having immersed myself in the concept of how data analytics has been/can be used to create new products and services, I set out the develop a presentation to communicate these concepts to a professional audience.

I researched / accumulated all materials, created / (re)created all graphics, produced the company's master template in Powerpoint, and developed the full presentation.

The Research

This is a list of cited material used in the creation of the following presentation:

Contellation Research, Inc

Data Analytics Made Accessible, Anil K. Maheshwari, Ph.D.

Data Driven: Profiting from Your Most Important Business Asset, Thomas C. Redman

Deloitte Insight

From Big Data to Big Profits: Success with Data and Analytics, Russell Walker, Ph.D.


McKinsey & Company

Mulesoft, LLC

Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie or Die, Eric Siegel, Ph.D.

The Presentation